When it comes to obtaining the insurance information consumers need, a website is often the first place many people look. If the information someone needs can’t be found on a website, chances are that person will look elsewhere. That’s why having the right information can be the difference between gaining new customers and losing out on sales, so let’s take a look at what your website should include.
Common Questions Your Website Should Answer
Consumers shouldn’t have to guess at what services you offer. Rather, you should lay out the information people need to make a decision about whether to purchase your services. For example, the insurance firm Thayer Innes clearly displays pertinent information insurance consumers need to know regarding their services. The information on your website should be able to answer the following questions consumers often have regarding policies:
Does this company offer personal and business policies?
What’s covered in this policy?
What’s not included in this policy?
How does this insurance help me?
Can this policy be tailored to my needs?
Help Consumers Find Necessary Information
Consumers want to be able to find insurance information quickly and without much fuss. Laying out your website in such a way that makes the information readily available and easy to understand can help you make sales.